Friday, February 21, 2014

You should test that, Chris Goward

You should test that, Chris Goward

Each website, each landing page, is built with an objective in mind, and often multiple objectives competing against each others. When the SEO has played its role and the visitors have landed on your page, how many of them meet these objectives, how many of them fill your form, order your product, share your content, convert?

Saturday, February 15, 2014

A mentira sagrada, Luís Miguel Rocha

A mentira sagrada, Luís Miguel Rocha

Quando o décimo sexto Papa Bento foi eleito, recebiu com a carga da Igreja um envelope do Papa João Paulo e uma capa de couro. Nesta estava guardado um segredo partilhado apenas por papas. Terá a ver com os pergaminhos do Mar Morto descobertos na verdade por um banqueiro israelita que se chamava Ben Isaac? Mas o Statu Quo, o acordo de 50 anos entre ele e a Santa Sé está agora em perigo.

Saturday, February 8, 2014

The scheme for full employment, Magnus Mills

The scheme for full employment, Magnus Mills

In the Scheme, UniVans deliver goods from depot to depot, following the daily schedule and a set of rules, with each worker performing his duties along the Ring Road, drivers and assistants, gatekeepers and superintendents, fuel attendants and forklift men alike. But even though the Scheme has been providing an honest day's wage for an honest day's labor for the last thirty years, it can still be perverted when some of its members use it for their personal purpose, like George and his cakes delivery scheme within the Scheme, or those who liked to have an early swerve from time to time and have now decided this exception is a granted right. But the real danger may come from an ideologic turn surreptitiously seeping through its mere fabric.

Saturday, February 1, 2014

Livro, José Luís Peixoto

Livro, José Luís Peixoto

Geralmente, a emigração portuguesa fica um segredo quase familiar, e não se fala muito das razões, da chegada, e mais ainda, da dificuldade de fugir de um país sob ditadura. José Luís Peixoto conta neste livro simplesmente chamado Livro a história do Ilídio e da Adelaide que fugiram de Portugal em 1960, da adaptação deles a um pais que desconheciam, do qual não falavam a língua, dos encontros no caminho, uns miseráveis com ladrões, outros consideráveis de coração aberto que os ajudaram nesta experiência.